Tuesday, July 26, 2016

Branding rules for social media managers

Wondering what you can do to ensure success integrating social media into your marketing? Check out this article by Clare Lane on PR Daily.

"How a brand is perceived online has a lot to do with its presence on various social media platforms.

If consumers feel overwhelmed by a campaign’s approach—think popup ads and spam-like postings—there tends to be backlash. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane.

What can you do to ensure success when integrating social media into your next marketing endeavor?

For starters, target your efforts by channel..."

Read it here... Branding rules for social media managers

Monday, July 25, 2016

Get More People Liking Your Facebook Page

Starting a Facebook Page for your business is the beginning - not the end. Once created your job is to nurture it and tend to it and make it useful or entertaining for the people who Like it.

As well as content to post, remember to edit your Settings so that your Page is verified and your preferences for who should see your posts is adapted to the type of people who are in your interest cohort.

Things to consider:

Who you want to follow you on your Facebook Page.
How often you post
What type of things you post
Establishing your identity online
Timely posting
Topical posts to engage and share
Understanding your customers' online activity
Your call to action. What do you want them to DO?
Promoting your Page. Just making it is not enough. You need to sell it too!

Here are some tips on how to gain more Likes and interest on your Facebook Page.

Click to read more... Why Aren’t People Liking Your Facebook Page - and What Can You do About It? | Social Media Today: