Brian Solis in Australia

Brian Solis 

The Daily Telegraph brings us an article about a visit to Australia by online marketing expert Brian Solis. Here's a guy that really does know his stuff and doesn't sugarcoat the truth, nor sensationalise his topic.

"Brian Solis, principal at Altimeter Group, a research-based advisory firm in the US, is in Australia for the Telstra Digital Summit in Melbourne and said more businesses needed to sit up and pay attention to the rapid evolution of social networking or they'll be left behind.

"I still get into conversations where executives at organisations don't see the value of any of this technology because it's just a fad,'' he said.

"Consumers' expectations are changing simply because technology is empowering them to get information when they want it and how they want it.

"Businesses are going to have to pay attention to that.''

Mr Solis described Australia as a "hyper-connected society'' and said the nation had adapted quickly to new technologies, including social media platforms and their use of sites such as Facebook and Twitter.

"Australians do embrace technology faster than others,'' he said.

"You find ways to implement it in terms of personal relationships, productivity and connectivity faster than others.'' "

You can find the full article here