Social Marketing That Works: Rule One

Make no mistake about it, if you want to make the most of online marketing on social media platforms like Facebook, you need to be able to leverage your business network. 

We hear all the time about network meetings and business chambers and BNI and on it goes. When it comes to being visible online you need to get your posse assembled. Not just the talkers, the doers who will join with you to learn how to do this the right way and will make a commitment to doing social marketing that works.  This is the first step. 

Make your list. 

Step Two: Social Media Leverage

Step Three: Social Media Maintanence 

Lindy Asimus

Call 0403 35 855 to learn more on how to get your social media marketing working for you. 

Related posts:
Many hands make lighter work of social media for local businesses
Here's how to save time and get good content for your business online
Inbound marketing the new old fashioned way to do business
Financial planners: Social Marketing the key to keeping business on the books
Business writing not just on the social media wall
What every business should know about social media

Myths And Truths About Social Media

This is an interesting article as it speaks to some of the regular myths and silly nonsense that I see all the time. Often from those purporting to be "social media gurus".  So instead of me writing more of the same, here's someone else with the 'good oil'.

Starting with the first myth... which reminds us again what social media marketing is. In case you have not considered this - it is Inbound Marketing.

Here are the top 5 myths that your supervisor, manager, or CEO likely believes about social media, along with some strategies to enlighten them.

1.    Myth:  Social Media Is Free, Right?  

This is the most common fantasy about social media out there – that it is free, just because there is no cost to set up an account on social media.  This is a huge myth!  Establishing your business on one or more social media networks takes an investment of financial and human capital.

Truth:  It is true that social media marketing aka inbound marketing, costs less per lead than traditional outbound marketing.  According to Hubspot, social media costs an average of 60% less than traditional outbound marketing.  In order to leverage your efforts, make sure to connect your marketing strategies, traditional and social. Use your other marketing efforts to promote your social presence, and use your social presence to promote your traditional marketing efforts.

You can read the other myths here
http://kimgarst.com/myths-your-boss-may-believe-about-social-media-how-break-truth-them

What do you know about social media that turned out to be a myth? What do you think you know about social media that might still be a myth? And how do you separate the myths from the truth of social media? There is some great news and it is true. Find out the difference.

There are a great many benefits to using social media to keep your business relevant and visible where customers are looking for products and services.  If you'd like some help with that, give me a call on 0403 365 855 - Lindy


Related posts:
Many hands make lighter work of social media for local businesses
Here's how to save time and get good content for your business online
Inbound marketing the new old fashioned way to do business
Financial planners: Social Marketing the key to keeping business on the books
Business writing not just on the social media wall
What every business should know about social media

Facebook Introduces Global Pages

For those with an international business this will be good news. 

From Facebook:

"With this new structure, Facebook users will be directed to the best version of a Page based on the country those users are in, enabling them to see localized cover photos, profile photos, Page apps, milestones, "about" information, and news feed stories from Pages—all while remaining part of the global brand community. 

 

Each brand's Global Pages structure will include local Pages for specific markets (single- or multi-country regions) and a default Page for all other markets. More details on this new framework:

 

• One global brand identity. Users from all countries will see the same Page name (translated into their local language), fan count, and People Talking About This (PTAT). 
• One URL. Brands can promote a single URL in all off-Facebook campaigns, and users will be automatically directed to the best version of the Page for them. 
• Global insights. Admins of the main Page will see insights for all global users in one easy-to-view dashboard."

Hubspot thought this was important:

"Okay -- so what's the difference between a global marketer just setting up and customizing different Facebook Pages? In one word: centralization.3 Key Benefits of Global Pages

1. A Centralized Facebook Presence: No matter which version of the page a visitor gets routed to, all visitors will see the same page name (translated into their local language), fan count, and 'People Talking About This' counts.

1. A Single URL: Rather than having to promote a different page URL for each localized page, global brands will be able to promote one single URL in all of their marketing efforts to promote their Facebook presence, since page visitors will be automatically be redirected to the appropriate version of the Page based on their goegraphic information.

1. A Centralized Global Insights Dashboard: Rather than having to check the Facebook Insights for multiple pages, administrators of the main Global Page will be able to check Insights for all page variations in one centralized dashboard.

Read more:Here's what Hubspot had to say

Kinect To Email Empowers Stroke Sufferer

While some are still living in the past and denying that the world has changed, others are getting on with it and using the technology to empower and enable friends, family and others to do what was once impossible and is now a part of daily life. 

From Techcrunch: 

Hacker Uses A Kinect To Help His Mom Email After A Stroke

Chad Ruble’s mother suffers from aphasia due to a stroke. She hasn’t been able to use a keyboard for years because she is simply unable to recognize text. In order to help her, he built a Kinect-enabled interface that lets her move her hand around a series of simple icons – happy, sad, upset, etc. – and other icons that signify degree.

After swiping around the screen a bit, she was finally able to send an email using a few simple hand motions. 

If you don't open your mind to learn about new uses for technology and communication, someone close to you may be missing out on something that would change their world.