Think local: Google explains how businesses can get a piece of Australia's $189 billion online market
"Figures published yesterday by the Australian Bureau of Statistics
show online business in Australia is up 32% on last year with Australian
businesses receiving online orders worth $189 billion.
However, search giant Google has warned many SMEs are not online and not optimised for local search, the area which is booming.
The ABS figures show that just as over half of Australian businesses reported placing orders via the internet, a 9% increase from 2009-10 and the proportion of businesses that reported receiving orders via the internet increased by 13% to 28%.
Half or more of the businesses in the wholesale trade and manufacturing industries reported receiving orders online while 35% of retail businesses did.
The ABS figures also show that businesses reporting a web presence increased from 40% to 43%.
However, many small business owners have yet to fully embrace the web with only a third of businesses with four employees or less having a web presence." See full Smartcompany article here
If you are waiting for the market to go back to the way things used to be, you can stop waiting. The old ways are never coming back.
The question for local businesses in Australia is: Do you want to be part of the new marketplace?
If you do then there is a lot of work to do to catch up.
Fortunately it is doable and easier than you think, when you know how.
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