Augmented Reality Looks Like This

One of the areas that is opening up with technology and will be a game changer for retail and tourism going forward is the use of mobile technology including augmented reality. What is that? Take a look at this video to see.

Destination NSW invites you to get away and meet the locals of regional NSW Australia. In an Australian Tourism first, head to participating Westfield shopping centres and interact with Regional NSW wildlife virtually through augmented reality!

You can pat a kangaroo, feed a Pelican, swim with dolphins or even splash around with a Humpback whale!

 "What’s the future of retail, and how far away is it? Turns out that in the next couple of years, customers will be able to try on clothes and products at home with no shipping required. Technology will allow shoppers to virtually wear garments — smelling, hearing and feeling the fabric as if it were real.
Sound crazy? It’s not, when you look deeply into the world of augmented reality (AR). Augmented reality technology typically overlays the virtual world on top of the real-world environment through a device, such as a mobile phone or a tablet. But certain companies are redefining the bounds of virtual reality experiences by home-growing their own unique AR technologies and platforms."

See more on how augmented reality is changing what is possible in retail in this article from Mashable.