Tuesday, July 31, 2012

Your Reputation Online. Watch It

You Want A Bright Shiny Reputation Online (and Offline)
Whether you're using social media, want to use social media in your business, or believe you can ignore social media in your business.  Social media questions are becoming more and more the topic that emerges in my discussions with clients and business owners. The amount of bad information out there, on TV on radio in the newspapers and still many business owners who are either oblivious or misinformed about online matters and how to make good decisions about what to do online.

It still remains that many small business owners think that they don't need to be online, or that their lack of interest in computers in some way is significant to their customers!  Nope. Whether you use a computer for anything more than checking the weather, other people (people with money who are and who could be customers for your business) are using their computers for many, many things. Notably, for researching future purchase options, for one example.

Yes you need to be online.
No it doesn't need to cost a fortune.

Just because someone offers you a "deal" - if you don't understand what you are getting for your money and how to determine if this is value - or a rort - then find out before you start.

A Cost of Doing Business
Yes it will cost something.
Getting a website is the beginning - not the end.
Guess what - online people are offline too! Bring them together.
Get to know people who understand social media, the internet and business.

Professional Resume - Linkedin
 Now  don't tell me - someone has invited you to Linkedin but you're not sure if you have a profile on Linkedin or if you do, you don't know what it says or how to connect with anyone. Or even what to do with that invitation.

Is it important to complete your Linkedin profile? Yes it is. This is where you can establish your credentials online and people who are looking you up on Google can see if you have roots to the community (not a fly-by-night type). And yes people look you up on Google to check you out. You should Google yourself. No information is no better than bad information.

Reputation Management. 
Go through and clean up any items that you would rather not show online and set about getting good quality information on the record about you and your business.

Learn how to monitor and manage your online reputation this is crucial  whether you are young and looking for a first job, experienced in the workforce, or manage or own your own business.

Honest reviews online important for business

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