Monday, August 13, 2012

ACCC Says Business Responsible For Truth Of Facebook Comments

New rulings from the ACCC mean businesses are responsible for comments made to their wall to be factual.

This means that you may be liable if you don't act on problem posts.  You need to act on them within a certain time frame - but importantly, you need to be monitoring your Facebook Page so that you know what's being put on your wall at any time so it can be dealt with in an appropriate manner. The ruling relates to big business but small business should follow this example too.

ACCC commissioner, Sarah Court, told SmartCompany "if there are misleading representations on the Facebook page which stay for a while then the business is responsible for the publication or promotion of those comments."

ACCC gives big business 24 hours to fix Facebook comments, but SMEs get more time

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