Saturday, August 4, 2012

Add An Online Marketing Channel For Business Growth

Some interesting news on new statistics out for local business showing the value of having your business online and developing the internet as an additional channel.

In an article by Michelle Hammond over on Startupsmart

Early eCommerce adopters see results while others stumble: Report

New research commissioned by PayPal shows business growth increased by an average of 5% in the last year for those who sell online, while those who don’t sell online saw business decline.

The study, conducted by Roy Morgan, shows that in the last year, business growth increased by an average of 5% for those have sold online for at least 12 months.

However, business fell by 4% for those who don’t sell online or haven’t sold online for at least a year.
Jeff Clementz, managing director of PayPal Australia, says local retailers are “an important fixture” in Australia’s communities, but they must engage and embrace technology.

 Russell Zimmerman, executive director of the Australian Retailers Association, says the results confirm the transition to online retail has been a “significant challenge” for local businesses.  Zimmerman says establishing an internet presence is a “critical first step” for any business to take.
“[The internet] at the very least provides a significant opportunity to supplement [your] business with an additional sales and marketing channel,” he says.

The news comes on the back of the NAB Online Retail Sales Index for June, which shows Australia’s total online spending was around $11.5 billion in the year ended June 2012.

According to NAB, this level is equivalent to 5.3% of traditional bricks and mortar retail spending – excluding caf├ęs, restaurants and takeaway food – for the year ended May 2012.

Read the article here

The numbers show the value for bricks and mortar businesses to add online sales to their operations. There is a lot to learn about working in this space and this is not even including the additional sales to a business that can be gained from social media marketing which can be building in-store sales too.

Lindy Asimus
0403 365 855

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