Still wondering what role social media plays for business and promotion of a city? Check out this visitor video that was posted to YouTube and you'll begin to see how important online reviews and sharing can be.
The sharing can be of a good story - or a bad one. It's up to everyone to ensure they are on top of their game so that the stories that get shared make you look your best.
Have you given some thought to how your business or environment is showing up online?
And remember - you can add your content to the videos available for people to find.