- Kick your website into gear. Make sure it is optimised for people and for search engines.
- Dedicate a budget to your marketing online.
- Get your story straight on what it is that you're good at and why customers will be glad they bought from you.
- Get active with a well planned but flexible strategy for making your presence visible online using your website and social media platforms that are a fit, such as Facebook, Linkedin, Twitter, YouTube and more.
This is bare minimum stuff. Part of that 'cost of doing business'
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