Online retail business Kogan.com has successfully managed to prank The Australian newspaper with its April Fools’ Day claim that it was opening a bricks-and-mortar store in Melbourne. Startup Smart article
"The clues should’ve been there for Oz journalist Chris Griffith, with the press release including clearly sarcastic Kogan gems such as: “Our Chadstone flagship store will be massive! While you won't be able to read reviews and what thousands of customers thought about our products, you will be able to hear what our incentivised sales staff have to say about them.”
Like you'd open a bricks and mortar store and create all those costs when you are selling online and have no need to carry all that expense.. Get it?
Are you getting your low cost sales online too?